Negative reviews can severely affect your online reputation and lead to a loss of trust from potential customers. For business owners, these bad reviews often feel like a public spotlight on negative feedback, impacting your ability to attract...
Customer Purchase Behavior
Review Incentives: What’s Allowed and What Actually Works
Review incentives offer one surefire way to entice customers to speak out about your ecommerce company. Reviews help shoppers know what to buy and instill a feeling of confidence in either your products or services. Incentives, such as discounts or...
The ROI of Online Reviews: Calculating the Business Impact of Customer Feedback
When you run a marketing campaign, you measure it. You know what's working and what needs adjustment based on metrics such as click-through rates, conversion rates, and acquisition costs. These numbers give you clarity into what to do next, and...
Review Generation vs. Review Gating: What’s Legal and What Works
Seeing a near-perfect 4.8 or 5-star rating on your product reviews feels great. It signals quality and reassures potential buyers. But what if those stars don't tell the whole story? Manipulating reviews by deleting bad reviews or filtering...
Creating a Review-Centric Customer Journey: Touchpoints That Drive Engagement
Most businesses stress the closing of sales and often neglect to pay much attention to what happens after the sale. A sales-oriented approach such as this is transaction-focused, not relationship-focused, and leaves the customer feeling unvalued. A...
First 90 Days: Building a Customer Review Strategy for New Product Launches
The first 90 days after a product launch are critical for building trust, generating sales, and creating momentum. During this time, customer reviews are among your most effective tools. They serve as proof for potential buyers, influencing...