User-generated content (UGC) is one of the most powerful marketing tools for ecommerce brands. Studies show that 79% of...

Imagine walking into a store to buy a new gadget. As you browse, you notice screens throughout the shop playing videos of real customers raving about their purchases. You pause, watch a few, and suddenly feel more confident about making a decision....
Imagine this: A potential customer lands on your product page. They're interested, but hesitant. What tips the scales? Often, it's seeing real people using and loving your product. That's the power of photo reviews. As we dive into 2024, the right...
If you work for, or own an eCommerce business, you're either swimming in a plethora of product reviews and UGC or you're still trying to figure out how to collect more. It's a grind out there, we know. No matter how many reviews you currently have,...
Making an informed purchase decision can be a difficult task, which is why many turn to product reviews. A BrightLocal study revealed that 88% of consumers trust online reviews just as much as personal recommendations. This is where social proof...
Having customers who will stick with you for the long term is vital to the success of your business. While acquiring new customers is important, the cost-effectiveness of customer retention far outweighs that of customer acquisition. That’s why you...
It should come as no surprise that customers are what keep your business alive. In addition to the work it takes to hold onto existing customers and maintain those relationships, a successful business also needs a strategy for the acquisition...
Start capturing customer stories, UGC, ratings, and reviews. Showcase your happy customer experiences.